Business Samples
Globalization, technology, big data, and analytics — business in the 21st century is rife with opportunity, and my work involves showcasing innovations and helping businesses grow. Here, I share samples of some of my writing in marketing, finance, architecture, and inside sales.
Article ➜
Don’t Fear the Editor:
7 Keys to Editing Success
Highlights what a good content editor looks for while editing, and what to expect when an editor gives you feedback
on your work
Case Study ➜
From Forgotten Factory to a National Model of Sustainability
Showcases how an architecture firm turned an abandoned factory into an award-winning example of mixed-use development
Blog Post ➜
Closing the
Engagement Gap
Shares highlights of a compelling talk by bestselling author Daniel Pink about motivation in the 21st-century workplace (ghostwritten)
Blog Post ➜
Where is Our Economy Headed?
Anirban Basu Explains
Covers a captivating talk by leading economist Anirban Basu (ghostwritten)
Article ➜
How to Use Research to Take Your Content from Flimsy to Fabulous
Provides practical advice on using research to improve your story and content
Article ➜
Use Jargon to Educate,
Not Obfuscate
Discusses how and when it’s OK to use jargon in content marketing, and
how and when it’s not
Case Study ➜
Building Inside Sales from the Ground Up at Salsa Labs
Shares the story of developing a unique, best practices-based business
model for inside sales