Translating complex information
for general audiences
No one likes to stumble their way through a story. As a writer, I break down dense information and present it in ways that broad audiences can relate to and understand. Note, for instance, how I describe “external-facing business intelligence applications” in a ghostwritten blog post:
TELLING A GOOD STORY
Every day, a ton of new content gets published online, and to stand out, you need to make what you create not only polished and accurate but also clear and compelling. As both a writer and editor, I use active, descriptive language that “shows” instead of “tells”; integrates real-life examples; and flows from one section to the next — like a good story. See, for example, my intro for a press release for an urban school district:
I might work primarily from home, but I love collaborating — and have spent 15 years working closely with graphic designers, software and web developers, business development professionals, marketing gurus, videographers, and countless others. I often interview and ghostwrite articles and blog posts for executives and experts across many different fields. This interaction is major motivation and driver of my work.
SUPPORTING IDEAS WITH RESEARCH
I’m married to a research scientist and did my time in graduate school (with two master’s degrees). I understand research and back up my writing with highly credible sources. Over the years, I’ve seen many writers resort to sub-par sources, and I take pride in my ability to go above and beyond to produce thoroughly researched, high-quality work.
You can tell the best story in the world, but if you don’t have a plan for sharing what you write with your target audiences, then it does no good. Likewise, you want your content (every piece of it) to align with your overall goals and to reflect your core values. After many years working for non-profit organizations, private companies, and government agencies, I know how to align content and collateral with key objectives. I also know how to develop solid strategies. Consider the opening of a social media plan I wrote for an ed-tech startup: